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action

action see AIDA, attitude, behavior, hierarchy of effects model RECOMMENDED SOURCES: Principles of Marketing (15th Edition) – by Philip Kotler (Author), Gary Armstrong (Author)Read more →The post...

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adoption process

adoption process This term sometimes is used to refer to a model of stages in the purchase process ranging from awareness to knowledge, evaluation, trial, and adoption. In other cases, it is used as a...

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AIDA

AIDA An approach to understanding how advertising and selling supposedly work. The assumption is that the consumer passes through several steps in the influence process. First, Attention must be...

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attention

attention The process by which a consumer selects information in the environment to interpret. Also, it is the point at which a consumer becomes aware or conscious of particular stimuli in the...

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awareness

awareness (See also brand awareness, adoption process, AIDA, awareness-trial-repeat, hierarchy of effects model.) RECOMMENDED SOURCES: Principles of Marketing (15th Edition) – by Philip Kotler...

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awareness-trial-repeat A-T-R

awareness-trial-repeat A-T-R A paradigm consisting of three key steps by the intended user. The steps take the person or firm from a state of ignorance about a new product to the point of product...

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conviction

conviction see AIDA, hierarchy of effects model RECOMMENDED SOURCES: Principles of Marketing (15th Edition) – by Philip Kotler (Author), Gary Armstrong (Author)Read more →The post conviction appeared...

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desire

desire see AIDA, hierarchy of effects model. RECOMMENDED SOURCES: Principles of Marketing (15th Edition) – by Philip Kotler (Author), Gary Armstrong (Author)Read more →The post desire appeared first on...

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final purchase

final purchase see AIDA, hierarchy of effects model. Amazon.com WidgetsRead more →The post final purchase appeared first on Specialized Business Dictionary | USA, Australia, UK, South Africa.Related...

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formula selling

formula selling A selling approach in which the sales presentation is designed to move the customer through the stages in the decision-making process such as get the customer’s attention, develop...

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hierarchy of effects model

hierarchy of effects model 1. A concept related to the manner in which advertising supposedly works; it is based on the premise that advertising moves individuals systematically through a series of...

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interest

interest see AIDA, AIO, hierarchy of effects model, life style.Read more →The post interest appeared first on Specialized Business Dictionary | USA, Australia, UK, South Africa.Related terms:purchase...

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knowledge

knowledge Consumers’ meanings or beliefs about products, brands, stores, etc., that are stored in memory.Read more →The post knowledge appeared first on Specialized Business Dictionary | USA,...

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liking

liking see AIDA, hierarchy of effects model.Read more →The post liking appeared first on Specialized Business Dictionary | USA, Australia, UK, South Africa.Related terms:purchase purchase see AIDA,...

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preference

preference see AIDA, hierarchy of effects model.Read more →The post preference appeared first on Specialized Business Dictionary | USA, Australia, UK, South Africa.Related terms:purchase purchase see...

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purchase

purchase see AIDA, hierarchy of effects model.Read more →The post purchase appeared first on Specialized Business Dictionary | USA, Australia, UK, South Africa.Related terms:preference preference see...

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