action
action see AIDA, attitude, behavior, hierarchy of effects model RECOMMENDED SOURCES: Principles of Marketing (15th Edition) – by Philip Kotler (Author), Gary Armstrong (Author)Read more →The post...
View Articleadoption process
adoption process This term sometimes is used to refer to a model of stages in the purchase process ranging from awareness to knowledge, evaluation, trial, and adoption. In other cases, it is used as a...
View ArticleAIDA
AIDA An approach to understanding how advertising and selling supposedly work. The assumption is that the consumer passes through several steps in the influence process. First, Attention must be...
View Articleattention
attention The process by which a consumer selects information in the environment to interpret. Also, it is the point at which a consumer becomes aware or conscious of particular stimuli in the...
View Articleawareness
awareness (See also brand awareness, adoption process, AIDA, awareness-trial-repeat, hierarchy of effects model.) RECOMMENDED SOURCES: Principles of Marketing (15th Edition) – by Philip Kotler...
View Articleawareness-trial-repeat A-T-R
awareness-trial-repeat A-T-R A paradigm consisting of three key steps by the intended user. The steps take the person or firm from a state of ignorance about a new product to the point of product...
View Articleconviction
conviction see AIDA, hierarchy of effects model RECOMMENDED SOURCES: Principles of Marketing (15th Edition) – by Philip Kotler (Author), Gary Armstrong (Author)Read more →The post conviction appeared...
View Articledesire
desire see AIDA, hierarchy of effects model. RECOMMENDED SOURCES: Principles of Marketing (15th Edition) – by Philip Kotler (Author), Gary Armstrong (Author)Read more →The post desire appeared first on...
View Articlefinal purchase
final purchase see AIDA, hierarchy of effects model. Amazon.com WidgetsRead more →The post final purchase appeared first on Specialized Business Dictionary | USA, Australia, UK, South Africa.Related...
View Articleformula selling
formula selling A selling approach in which the sales presentation is designed to move the customer through the stages in the decision-making process such as get the customer’s attention, develop...
View Articlehierarchy of effects model
hierarchy of effects model 1. A concept related to the manner in which advertising supposedly works; it is based on the premise that advertising moves individuals systematically through a series of...
View Articleinterest
interest see AIDA, AIO, hierarchy of effects model, life style.Read more →The post interest appeared first on Specialized Business Dictionary | USA, Australia, UK, South Africa.Related terms:purchase...
View Articleknowledge
knowledge Consumers’ meanings or beliefs about products, brands, stores, etc., that are stored in memory.Read more →The post knowledge appeared first on Specialized Business Dictionary | USA,...
View Articleliking
liking see AIDA, hierarchy of effects model.Read more →The post liking appeared first on Specialized Business Dictionary | USA, Australia, UK, South Africa.Related terms:purchase purchase see AIDA,...
View Articlepreference
preference see AIDA, hierarchy of effects model.Read more →The post preference appeared first on Specialized Business Dictionary | USA, Australia, UK, South Africa.Related terms:purchase purchase see...
View Articlepurchase
purchase see AIDA, hierarchy of effects model.Read more →The post purchase appeared first on Specialized Business Dictionary | USA, Australia, UK, South Africa.Related terms:preference preference see...
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